About Us

Five years ago, when I was still working for someone else, I attended an industry forum. All the women in the room were wearing well-tailored skirt suits, but I was the only one wearing a men’s blazer—my brother’s. That morning, I’d spilled coffee on my own jacket, so in a panic, I grabbed his and rushed out.
The men’s blazer was baggy and oversized; the sleeves were too long, the shoulders sagged, and it didn’t fit me at all. But that day, as I sat in the conference room, for the first time I didn’t instinctively tug at my collar, pull down my skirt, or adjust my posture. That baggy suit jacket was like a shell; curled up inside it, I actually felt more at ease than ever before.
After the forum ended, a male guest came over to talk to me, asking about a point I’d made in my speech—a professional question. He didn’t even notice my jacket. But I did—when I’m dressed comfortably, my mind is focused entirely on the matter at hand, not on myself.
Later, when I started my brand, my first obsession was to create suits that were “as comfortable as men’s wear and as stylish as women’s wear.” We widened the shoulder seam by 1.5 centimeters so your shoulders wouldn’t feel tense while typing; we made the pockets deeper so they can actually hold a cell phone and a lipstick; we even switched the lining to soft cotton, because you might be wearing it all day, from morning to night.
People have asked us, “Are you making women’s or men’s clothing?”
We’ve always answered, “We make clothes that let women forget what they’re wearing.”
Because only when you forget what you’re wearing can you remember who you are.